정책연구보고서

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Ⅰ. 서론 ··················································································································· 1
1. 연구배경과 목적 ··························································································· 1
1-1. 연구 연구배경 ····················································································· 1
1-2. 연구 목적 ···························································································· 1
 

2. 연구 범위와 내용 ························································································· 2
2-1. 연구 범위 ···························································································· 2
2-2. 연구 내용 ···························································································· 2
 

3. 연구방법 및 체계 ························································································· 3
3-1. 연구 방법 ···························································································· 3
3-2. 연구 체계 ···························································································· 4
 

Ⅱ. 나노기술 인지도 분석 ······················································································· 5
1. 인구통계 변인 현황 ······················································································ 5
 

2. 나노기술 인지도 분석 ·················································································· 6
2-1. 나노기술 인지 수준 ············································································ 6
2-2. 나노기술 인지 매체 ············································································ 7

2-3. 인지 수준별 나노제품 사용의도 ······················································· 10
2-4. 나노기술제품 선호성향 별 상품속성 영향력 ···································· 13
 

Ⅲ. 나노기술 적용제품의 구매의도와 효용성 분석(일반인) ·································· 22
1. 나노제품의 구매의도 분석 ········································································· 22
1-1. 일반인 전체 나노식약품의 구매의도 분석 ······································· 23
1-2. 일반인 전체 나노전자제품의 구매의도 분석 ···································· 28
1-3. 일반인 나노이미용품의 구매의도 분석 ············································· 32
 

2. 나노기술 적용제품 소비자 효용성 분석 ···················································· 37
2-1. 연령별 나노기술제품 효용성 분석 ···················································· 39
2-2. 직업별 나노기술제품 효용성 분석 ···················································· 41
 

3. 나노제품의 다차원 척도 분석 ···································································· 44
3-1. 나노개념 인지 수준별 다차원 분석 ·················································· 50
3-2. 직업별 다차원 분석 ·········································································· 59
3-3. 직업별 다차원 분석 ·········································································· 75

Ⅳ. 나노기술 적용제품의 인지도와 효용성 분석(전문가) ··································· 110
1. 나노제품의 구매의도 분석 ······································································· 110
1-1. 전문가 전체 나노식약품 구매의도 분석 ········································· 110
1-2. 전문가 전체 나노전자제품 구매의도 분석 ····································· 113
1-3. 전문가 전체 나노이미용품 구매의도 분석 ····································· 116
 

2. 전문가의 나노기술 적용제품 소비자 효용성 분석 ·································· 119
2-1. 연령별 나노기술제품 효용성 분석 ················································· 121
2-2. 직업별 나노기술제품 효용성 분석 ················································· 121
 

3. 전문가의 나노제품 다차원 분석 ······························································ 122
3-1. 연령별 다차원 분석 ········································································ 126
3-2. 전문가의 직업별 다차원 분석 ························································ 141
 

Ⅴ. 연구결론 ········································································································ 151
1. 연구요약 ··································································································· 151
1-1. 나노개념 인지 수준별 영향력 ························································ 151
1-2. 나노제품별 영향력 ·········································································· 152
1-3. 나노제품의 효용성 지향 ································································· 153
1-4. 나노제품과 유사성 제품 ································································· 153
 

2. 결론 및 시사점 ························································································ 154
 

부 록 ·················································································································· 161
1. 조사 설문지 ······························································································ 161